With 19.3 million watching on NBC, NBC Sports Network and streaming in total audience delivery, last night’s Olympics barely was basically even with Valentine’s Day’s all-time low for the 2018 games so far. Cutting into any minor celebration the Comcast-owned net might get out of being up 0.5%, all those Day 6 official competition platforms put together last night was still down over 15% from the first Thursday of Sochi 2014 – which was only seen on NBC in primetime.
Putting up NBC 2018 against the broadcast-only coverage of February 13, 2014’s XXII Winter Games and things start to really sting. Last night’s primetime featuring Mikaela Shiffrin and Nathan Chen in PyeongChang dropped a hard 29% in sets of eyeballs. (Read More)
